Our Story
Everything you need to know all about our story and background.
How It All Started
The idea started from a simple personal desire. During the MCO, I found myself searching for caftans that were cute, stylish, and high-quality, but I couldn't find exactly what I was looking for. That moment became my turning point—I told myself, 'Okay, let's do this.' Driven by my passion for entrepreneurship, I built this brand with one clear goal: satisfaction. I want you to fall in love with the material the moment you touch it. My vision is for every woman to feel pretty, confident, and effortlessly luxurious when wearing Pastelocity.
Why I Decided To Create PASTELOCITY
While I have embarked on other business journeys in the past, I was always searching for a venture that genuinely mirrored my personal aesthetic. Pastelocity is the result of that search. As a devotee of modest fashion, I often noticed a void in the market—it was rare to find caftans that offered both high-end sophistication and all-day ease. I knew that if I was craving this fusion of luxury and comfort, other women were too. I founded this brand to fill that space, designing pieces that allow you to look effortlessly elegant without ever having to compromise.
My Dream for PASTELOCITY
My vision is to breathe new life into handmade batik, elevating it from a traditional staple to a symbol of modern elegance. I want to create pieces that don't just sit in your wardrobe, but become your first choice for every meaningful moment. Ultimately, I created this brand for one simple reason: confidence. I believe that what you wear deeply influences how you feel. My goal is to curate a wardrobe that honors the modest lifestyle while offering stylish, comfortable solutions that let your true personality shine through.
— Afikah Hayazi
Founder of Pastelocity